Blue Ocean Strategy

 

Blue Ocean Strategy has been developed by Kim Chan and Reneé Mauborgne from INSEAD based on extensive research: analysis of over 150 strategic moves that companies made in 30 industries over 100 years. It is a fresh and unique look at strategy formulation processes that might be helpful in the most competitive industries. It offers pragmatic tools and methods for creation of new market space and making competition irrelevant.

 

Based on Blue Ocean Strategy concept we can help you to redefine your business and create blue ocean of uncontested market space. There are several ways we approach the challenge, typically strongly involving core team from client’s side, teaching them methodology, forcing to look at own business from bird’s eye view, apply 4 paths framework and go out in the field to investigate what is the core value customers need.

 

"As we searched for experts to introduce Blue Ocean Strategy to our business teams in 3M we wanted to go beyond inspirational lecture to getting employees thinking about and applying the process to their own business issues. Innovatika's refreshing approach drew our teams into learning by immediately applying what they were learning real-time to their business challenges. By the end of the last workshop day we were already underway to discovering blue ocean opportunities..."

 

Mary Poul
Business Development Manager
3M Corporate Strategy and Marketing Development, USA

 

 

To scope your project or find out how we can help your business, contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   who has gone through the Blue Ocean Strategy qualification process at INSEAD and the Blue Ocean Strategy Certification Course in New York.

 

Find out more about Blue Ocean Strategy