New Product Development

Creating innovative products and services has become a determinant of a company's success on the market. How to create a new powerful brand? How to develop our portfolio with new products? How to satisfy or anticipate customer needs?

Innovatika has developed a flexible approach to a new product development. We believe that ideas can come from all over the company, not only from R&D departments. They can be generated by individuals of different levels and departments or by cross-functional teams. Ideas should be well managed so that they can result in successful market implementation. Please see Idea Central tool designed for idea management.

Innovation should not be, however, limited to the company's boundaries. Open innovation is not just a trend.  Involving externals - partners, suppliers, existing and potential clients brings new value and interesting insights to the whole process of new product development. 

Innovatika guide companies through difficult yet exciting process of NPD - from initial concept generation, through customer experience, selection of winning ideas and product design until final marketing mix of newly introduced product.

To plan your NPD project or learn more about our methods for developing innovative products, please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .