Outcome-Driven Innovation™

Do you know:

• For any given product area in your company, how many people know all the customer’s needs?
• How many people in your company know which needs are unmet?
• Is there agreement across functions as to what the customer’s needs are?

New product development is not a roulette. However many companies struggle to make big bets, experiment and test results with the market without knowing what customers’ needs are. This approach is very risky, time-consuming and costly.

More and more companies realize that:

• Customers buy products and services to help them get functional and emotional “jobs” done, e.g., tasks, goals or activities, etc.
• Customers use “metrics” to define the successful execution of a specific job – these are their desired outcomes.
• Desired outcomes ARE the customer’s needs and are the ultimate input into the innovation process

As the part of Strategyn global network, the author of Outome-Driven Innovation™ methodology, we can help you identify all important and unsatisfied needs in your market that will provide you with powerful competitive advantage. Typical Outcome-Driven Innovation™ project includes both qualitative and quantitative research and takes about 3-4 months. After the Outcome-Driven project you will be able to:

• Position current offerings
• Prioritize development pipeline
• Define breakthrough concepts

Outcome-Driven Innovation™ is setting new global standard for innovation. The methodology was proven in hundreds of projects in almost all industries world-wide. There was NO case where it failed to bring new actionable insights.

To scope your project or find out how we can help your business, please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .  

Find out more about Outcome-Driven Innovation™.