The key moment for seeking innovation is when one has a strong market position. This is the right time to say, “HEY!, let’s look for new business ideas”. That’s the perfect moment, the sweet spot for Bonduelle to look for innovative solutions that will keep the company competitive and strengthen its position as an innovator on the market.
Bonduelle asked us to lead a process that, in the most dynamic and efficient way, would allow the company to develop innovative solutions that will be ready for rapid implementation and explore new business directions.
The company wanted to be sure that the ideas developed would be the right answer for the actual needs and problems of their customers. Our role was to help them achieve their goals.