Working in a hurry, many companies launch new products by simply copying existing industry standards, without considering alternative business models.
News
„What customers want” is among the top 10 business books.
Date: 12.05.2010 | Category: Events
The book "What customers want", by Anthony Ulwick'a, was among the best business books of 2009. The ranking was developed by ThinTank magazine in cooperation with experts and practitioners, who chose the most inspirational titles, providing a new perspective and looks.
Don’t expect your customers to tell you what they want outright – discussion materials available
Date: 12.05.2010 | Category: Events
Innovatika and Think Tank magazine carried out a debate about the methods of effective research on customer needs and creating innovations.
More than half a million of savings thanks to idea management – free report
Date: 12.05.2010 | Category: Events
For more than 5 years Innovatika has been helping companies to implement modern idea management programs. Research proves that such solutions have a real influence on a company’s innovativeness as well as on improving processes and increasing income from new products.
