How can an FMCG company incubate new business ideas?

We worked with Kruszwica to find new business opportunities, design new products and validate them with potential customers.

CASE STORY

COMPANY

KRUSZWICA

INDUSTRY

FMCG

SERVICES PROVIDED

IDEAS INCUBATOR, DESIGN SPRINT

kreseczka

THE CHALLENGE

Kruszwica wanted to fill up the R&D pipeline with ideas for new products or services and to validate some of them. Innovatika was asked to help with the process. 

We adjusted our corporate incubation process to the needs of Kruszwica and worked with two interdisciplinary teams to effectively introduce the Design Thinking approach into the project.

GETTING FOCUS!

We started with a very broad challenge – the management board wanted their employees to explore any new business directions available. However, innovation happens when the challenge is much more focused. That’s why we narrowed down the possibilities based on research, passion and trends.

GETTING INSIGHTS!

In the next stage, the teams explored this narrowed list of possibilities via interviews and ethnographic research with potential clients. Based on the discoveries and insights collected in the interviews, the team defined precise challenges that allowed us to look for solutions around their core business as well as in totally new fields.

The next step was the generation of ideas. There were lots and lots of ideas on a massive number of flipcharts and Post-its.

EXPLORING THE MOST PROMISING

Following the Design Thinking criteria (desirability, viability and feasibility) each team chose 3 – 4 of the most promising concepts for further exploration. The remaining ideas were categorized and documented as quick wins and long-term concepts.

After that, we started immersing ourselves in the selected concepts – more research was done and more detailed descriptions were generated in the form of storyboards.

Each team had to perform another prioritization and subsequently, the most promising concepts were selected and validated with customers.

THE MOMENT OF TRUTH

For the selected ideas we created Value Propositions. Innovatika’s designers supported teams in building prototypes. This all prepared teams for the next stage – validation.

The teams proceeded with live tests of their prototypes and validated the concepts with potential customers. They collected insights on what was good and what needed to be refined or redesigned. Two iterations of tests and prototype development helped us work out the final concepts.

100

IDEAS FOR NEW PRODUCTS AND SERVICES

2

NEW PRODUCT IDEAS PROTOTYPED AND VALIDATED WITH CUSTOMERS

10

EMPLOYEES TRAINED TO USE DESIGN THINKING IN PRACTICE

kreseczka

THE OUTCOME

Our collaboration helped generate a list of almost 100 ideas for new products and services in 4 different business areas including functional food, healthy and rational eating, fit and healthy lifestyle as well as one completely new area for Kruszwica.

Two ideas were prototyped and tested with real clients. The others were divided into long term ideas and quick wins so the company board is now able to create a pipeline of innovation activity for the next few years.

This project not only helped to identify new business opportunities but also educated 10 chosen employees on how to use Design Thinking in practice. Thanks to this project, Kruszwica saw the enormous value in working in interdisciplinary teams. They also understood how important it is to always keep the customer at the center of the design process.

Let's Talk About Your Challenges