Sales & Marketing Team

B2B Marketing Expert

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Your role
At Innovatika, we carry out projects in the field of building digital products and businesses: from market analysis, research with users, idea creation, through creating business models and product requirements, to UX/UI creation and market implementation. We are an innovation agency. Depending on the client's needs, we carry out only point tasks or are comprehensively responsible for all aspects of new business creation.

At Innovatika, we believe that diversity is the key to innovation. Each person brings unique experiences and perspectives that make working together meaningful. With diverse viewpoints and effective collaboration, we have been innovating for companies in the financial, insurance, fmcg and e-commerce industries for many years.

As a key marketing person at Innovatika, you will manage marketing processes and be responsible for growth and communication activities, including strategy, planning and lead generation campaigns in line with company goals. You will work side-by-side with Innovatika's team of experts.

If you are driven to continuously optimize marketing activities, self-reliance is your middle name, plus you think strategically, be sure to get in touch!
Your responsibilities
  • Nurturing the development of the Innovatika brand in accordance with the brand strategy
  • Refreshing and implementing Innovatika's communication strategy
  • Overseeing the development of the website and dedicated LPs, including SEO activities
  • Responsibility for Innovatika's presence in the social media space
  • Overseeing the creation of valuable content by Innovatika's experts to build our brand and attract leads
  • Working with the sales funnel (activating users/customers in the funnel) and marketing support for the activities of those responsible for direct contact with customers
  • Acquisition of sales leads and presence in the process of creating offers for customers
  • Analyzing data and drawing conclusions to improve our operations
  • Managing the budget for marketing activities
  • Daily cooperation with designers, copywriter, web developer and all Innovatika teams
  • All other tasks in the field of growth hacking that you yourself deem worth performing
Our requirements
  • You have about 5 years of experience in marketing
  • You have led marketing activities in a B2B service company
  • You are able to think strategically and turn long-term plans into daily actions
  • Social media has no secrets for you, you know what to do to attract the attention of your target audience
  • You know the principles of creating converting posts, emails, LPecs and the principles of effective SEO
  • You know what ROI, ROMI, CAC, CPA mean and why you should analyze them
  • You are curious about news and testing new solutions in the field of marketing, you want to implement innovative solutions
  • You are independent and proactive - you notice what can work better and propose solutions without waiting for a task assignment
  • You are able and willing to manage marketing projects, you are ready to take responsibility from idea to implementation
  • You communicate freely in a business environment in Polish and English (min. C1)
Our offer
  • Salary: PLN 8,000 - 12,000 net with B2B contract, depending on experience
  • Opportunity to work completely remotely - you decide where you want to work from
  • Work on the development of a brand with an 19-year history of cooperation with major companies in Poland and around the world
  • High autonomy - we don't like micromanagement, we are open to new ideas and are willing to test them with you
  • Flat structure and fast decision path - you don't have to wait months for approval, let's just see if your idea will work
  • Individual development process - it's only up to you how quickly you spread your wings
  • Cyclical training in various fields in accordance with our value 'Never stop learning'
  • Subsidy for Multisport card and private Medicover health care
  • Tools for work: MacBook, Google Workspace, Miro, MS Office, ClickUp and others that facilitate our cooperation and communication
Paulina Gniadzik
People & Culture Manager
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