How did we build a data-driven app
that changes people’s habits?
How can you build healthy habits? How can you combine psychology knowledge and technology to make global changes in people’s pro-health behavior? And finally, how can you make money on it? We faced the challenge of creating a product and a business model that would turn the answers to these questions into a profitable business.
Business need
This project’s goal was to devise a technology that would make people spend more time on physical exercise and make them move more. To meet this challenge, we had to consider various options to find a concept that both had a working business model and was an answer to the progressive problem of not moving enough.
Client
A business angel who recognized the importance and urgency of the problem with the growing health problems resulting from a poor lifestyle. It’s an entity operating in the healthcare industry.
Scope: Venture Building, Ideations, PoC, MVP, MMP
Industry: Health & Insurance
Time frame: 9 months and continues
Scope:
Venture Building, Ideations, PoC, MVP, MMP
Industry:
Health & Insurance
Time frame:
9 months and continues
3 months - time to market - from the end of MVP testing to the launch of the commercial version of the product (MMP)
Innovatika as a part of…
Changing habits may seem difficult, but we all know it is a challenge worth pursuing, especially when health is at stake. We wanted to create an app, a personal assistant, that would help users live longer by drawing their attention to simple but effective (scientifically proven) concepts and methods.
To win this challenge, we implemented our battle-tested development process to make sure we created the most effective solution. Innovatika’s experts were responsible for virtually of the work:
- Starting with the selection of the process, which will quickly verify initial ideas and determine the right market
- Selecting tools that are flexible and reliable (e.g product design, communication)
- Appointing 100% of the team (including the recruitment processes)
- Development business model together with a P&L model
- Designing all the internal processes
- Product’s development with the dev team
- Preparation and execution of the promotion and growth strategy
Our approach
We combine technology, industry trends, creative thinking and customer-centric approach to launch businesses that generate value for companies and users.
We build and encourage collaboration across teams, organizations, and industries to solve complex problems. Working closely with world-class individuals from our expert hub, we know more, act more, and achieve more.
The human-centered design process demands more than just empathy. It requires a deep understanding of behavioral psychology and a problem-solving approach.
We collect, analyze and utilize both internal and external data. This and critical thinking sees us make reasoned decisions rather than merely shooting in the dark.
An adaptive mindset is the only effective approach to dealing with volatility, uncertainty, complexity, and ambiguity in the world. For every entrepreneur, an adaptive mindset is essential for converting insights into action.
We build and encourage collaboration across teams, organizations, and industries to solve complex problems. Working closely with world-class individuals from our expert hub, we know more, act more, and achieve more.
The human-centered design process demands more than just empathy. It requires a deep understanding of behavioral psychology and a problem-solving approach.
We collect, analyze and utilize both internal and external data. This and critical thinking sees us make reasoned decisions rather than merely shooting in the dark.
An adaptive mindset is the only effective approach to dealing with volatility, uncertainty, complexity, and ambiguity in the world. For every entrepreneur, an adaptive mindset is essential for converting insights into action.
We build and encourage collaboration across teams, organizations, and industries to solve complex problems. Working closely with world-class individuals from our expert hub, we know more, act more, and achieve more.
The human-centered design process demands more than just empathy. It requires a deep understanding of behavioral psychology and a problem-solving approach.
We collect, analyze and utilize both internal and external data. This and critical thinking sees us make reasoned decisions rather than merely shooting in the dark.
An adaptive mindset is the only effective approach to dealing with volatility, uncertainty, complexity, and ambiguity in the world. For every entrepreneur, an adaptive mindset is essential for converting insights into action.
Victor - the first steps to healthy habits
Our well-designed, simple and free app helps you take baby steps that lead to great changes. By combining knowledge from medicine, physiology, and psychology, we wanted to help people build healthy habits so that they can live longer in better shape.
Victor, your personal health assistant, means:
- All physical activity record in one place
- Visualization of progress in physical condition and habits
- Personalized physical activity recommendations based on scientific knowledge
- The early warning system against diseases
- Personalized system for building habits through gamification and motivational incentives for a healthier lifestyle (unique content, benefit offers)
Design
We wanted to create visual communication that’s related to health and, at the same time, straightforward and pleasant to read. We had similar assumptions when choosing Viktor’s color palette (nature, tranquility, health). The logotype idea was born by combining an ECG graph representing a heartbeat rhythm with friendly typography.
About one year ago I decided that we want to build a health tech solution. I was looking for a trustworthy venture builder with a solid business background and quickly realized that Innovatika was the best chance to win.
The outcome
We created a fully-functional product with a clear plan for its development. We validated the business concept on real users (MVP) and designed a business model & Pitch Deck presenting strategic insights. In addition, we are helping raised external funding from the VC fund for future development.
users on whom we tested the MVP version
app installations within first 4 weeks
average rating of Victor MMP app in App Store
Need a successful venture?
Contact with our expert and let’s talk about your business goals.
