{"id":5046,"date":"2025-12-15T10:36:24","date_gmt":"2025-12-15T09:36:24","guid":{"rendered":"https:\/\/innovatika.com\/?post_type=cases&p=5046"},"modified":"2026-02-23T17:12:08","modified_gmt":"2026-02-23T16:12:08","slug":"improved-user-experience-means-lower-costs","status":"publish","type":"cases","link":"https:\/\/innovatika.com\/en\/cases\/improved-user-experience-means-lower-costs\/","title":{"rendered":"Improved User Experience Means Lower Costs"},"content":{"rendered":"\n
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Our Client<\/h2>\n

Proplo.pl is an innovative marketplace platform that connects interior designers with clients seeking verified professionals. Each month, it attracts thousands of users and presents hundreds of professional creators\u2019 profiles from across Poland. The platform\u2019s goal is to build an ecosystem that brings designers and clients together in one place, offering a broad selection, transparent service information, and a seamless experience to establish collaboration.<\/p>\n

It\u2019s important to emphasize that users make their own decisions about which designer to work with. The platform provides a space where clients can freely browse offers and compare designer profiles, helping each customer find the specialist that best matches their expectations and preferences.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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Challenge<\/h2>\n

We identified a decline in the designer acquisition process on the Proplo platform. Given the high user acquisition costs, this signalled the need for an in-depth analysis of the user journey focused on improving conversion efficiency at key stages and enhancing the experience of designers. As a platform that fosters relationships between designers and clients, we focused on optimising the processes that directly lead to successful cooperation.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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Through improvements in user experiences, the cost of acquiring a designer has clearly decreased, and the platform has gained stable foundations for further growth and scaling.<\/h4>\n
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Proplo<\/div>\n
CEO<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n
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Objectives<\/h2>\n

Our key objective was to increase the conversion rate of published designer profiles and reduce the cost of acquiring valuable profiles on the platform. We aimed to make better use of existing traffic by maximising the percentage of designers who complete the publication process and actively grow their presence on Proplo.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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Key Actions<\/h2>\n

In the first stage, we conducted a detailed data analysis and UX audit of the publication process, allowing us to identify critical points where user engagement was lost. Based on this insight, we ran a series of tests with experienced designers actively co-creating the Proplo platform \u2014 building a collaborative space grounded in their real needs and experiences. Involving them in the research process allowed us to precisely identify the barriers limiting efficiency and the factors leading to process abandonment.\u2028\u2028The collected data became the foundation for developing clear recommendations and a set of improvements aimed at increasing the number of published profiles and optimising the overall publication flow. This approach allowed us to plan actions focused not only on improving conversion in key funnel stages but also on enhancing the platform\u2019s long-term customer experience.\u2028\u2028We translated the gathered insights into specific design changes:<\/p>\n