{"id":508,"date":"2023-08-26T23:39:30","date_gmt":"2023-08-26T21:39:30","guid":{"rendered":"http:\/\/innovatika.com\/?post_type=cases&#038;p=508"},"modified":"2024-01-04T13:31:59","modified_gmt":"2024-01-04T12:31:59","slug":"space-journey-to-health","status":"publish","type":"cases","link":"https:\/\/innovatika.com\/en\/cases\/space-journey-to-health\/","title":{"rendered":"Space journey to health"},"content":{"rendered":"\n<div id=\"text-block_a3bac52f78e30231c941433214ccc7bf\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Venture building<\/h2>\n                        <div class=\"\"><p>We co-create companies that achieve our clients\u2019 strategic goals. We ideate, launch, and scale profitable companies. From market testing and product development to digital marketing, HR, sales, and legal issues, we do everything to ensure the success of an independent, agile business. Our goal was to best understand each of the target groups that our client wanted to reach. A thorough analysis of these groups helped us create reliable and effective concepts and select influencers for them.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"image-block_32b2a3df75c4dff503eeccb62f0cece1\" class=\"\">\n    <img decoding=\"async\" src=\"https:\/\/innovatika.com\/wp-content\/uploads\/2023\/08\/fitale.jpg\" class=\"img-fluid w-100\" loading=\"lazy\">\n<\/div>\n\n\n\n\n<div id=\"text-block_9eb35f77cc1dcfa2cd18eacf3a4574c3\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Our client<\/h2>\n                        <div class=\"\"><p>The project, initiated by Innovatika, was carried out with experienced co-founders and Business Angels who wanted to enter the Health &#038; Fitness market in the United States. The goal was to develop a solution that would assist people in really staying motivated to increase and maintain their level of physical activity.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"text-block_f3a01701a1618098061d6b3535ebffaa\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Challenge<\/h2>\n                        <div class=\"\"><p>During the pandemic and in the post-pandemic period, the level of physical activity among citizens of many countries decreased significantly. In the case of US residents, the statistics are not encouraging. 75% do not exercise regularly, while 64% say they would like to increase their physical activity levels.<\/p>\n<p>Our challenge was to create a Health &#038; Fitness solution that makes it easier for users to stay  in shape and increase and maintain a satisfactory level of physical activity.<\/p>\n<p>We chose the United States as the place for our market debut. However, our solution \u2028is universal in nature, so we are considering introducing it to other markets.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"image-block_25f8473a7e40c6cb6c6688ad358b3ff6\" class=\"\">\n    <img decoding=\"async\" src=\"https:\/\/innovatika.com\/wp-content\/uploads\/2023\/08\/fitale2.jpg\" class=\"img-fluid w-100\" loading=\"lazy\">\n<\/div>\n\n\n\n\n<div id=\"text-block_29a8255344d2ef6c5dcb25256b15e8d7\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Our goals<\/h2>\n                        <div class=\"\"><p>Our goal was to conduct the whole process of creating a product, from coming up with an idea to putting a working solution on the market.<\/p>\n<p>This required developing a business model and designing, creating, and implementing a solution that supports users in staying physically active.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"text-block_4a704f6f554e106d069d9607b43dfe6a\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Key actions<\/h2>\n                        <div class=\"\"><p>We focused on Americans\u2019 physical activity behaviors and habits.<\/p>\n<p>Based on market and competitive analysis and the team\u2019s knowledge, we came up with a number of possible business models whose assumptions were tested on the market.<\/p>\n<p>We identified the key impacts of a lack of regular physical activity.<\/p>\n<p>We decided to build a mobile game based on the tests conducted in the project\u2019s first phase.<\/p>\n<p>After six weeks, the game\u2019s first version was created, which we immediately tested. The product is still under development.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"image-block_391c7a19fb0f52bb6fa555e2a897809f\" class=\"\">\n    <img decoding=\"async\" src=\"https:\/\/innovatika.com\/wp-content\/uploads\/2023\/08\/fitale3.jpg\" class=\"img-fluid w-100\" loading=\"lazy\">\n<\/div>\n\n\n\n\n<div id=\"text-block_faa8b2e3697e3d5c1d840a9dfc322f0c\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Results<\/h2>\n                        <div class=\"\"><p>A mobile application with gamification elements created by our company:<\/p>\n<ul>\n<li>motivates through entertainment,<\/li>\n<li>does not command, but encourages,<\/li>\n<li>educates the public about physical activity being more than just intense exercise,<\/li>\n<li>provides instant gratification,<\/li>\n<li>helps build healthy habits,<\/li>\n<li>in the future will allow cooperation and competition with other players.<\/li>\n<\/ul>\n<p>In the first version, the game tracked users\u2019 steps, but in the future, we intend to focus on different types of physical activity.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"counter-block_c1f4c06821e13bc96caae7b1a7333838\" class=\"py-5 bg-grey\">\n    <div class=\"container\">\n        <div class=\"text-center\">\n            <h2 class=\"h2 mb-5\">Results after 6 months of testing are very promising:<\/h2>\n            <div class=\"row gx-5\">\n                                <div class=\"col-md-4 mb-4\">\n                    <h3 class=\"h1 mb-0\"><\/h3>\n                    <h4 class=\"h4 mb-4\"><\/h4>\n                    <div class=\"\">at a player acquisition cost \u2028of $3.1 (at >$5 market average)<\/div>\n                <\/div>\n                                <div class=\"col-md-4 mb-4\">\n                    <h3 class=\"h1 mb-0\"><\/h3>\n                    <h4 class=\"h4 mb-4\"><\/h4>\n                    <div class=\"\">after 28 days (with 2% among \u2028the top casual games)<\/div>\n                <\/div>\n                                <div class=\"col-md-4 mb-4\">\n                    <h3 class=\"h1 mb-0\"><\/h3>\n                    <h4 class=\"h4 mb-4\"><\/h4>\n                    <div class=\"\">use the app daily \u2028(at a 7% market average \u2028among casual games)<\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"image-block_e20d3b6f83402f5ac34c903a25e74545\" class=\"\">\n    <img decoding=\"async\" src=\"https:\/\/innovatika.com\/wp-content\/uploads\/2023\/08\/fitale4.jpg\" class=\"img-fluid w-100\" loading=\"lazy\">\n<\/div>\n\n\n\n\n<div id=\"text-block_eafe855cad9d6571413d35f5c991f5e4\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Client benefits<\/h2>\n                        <div class=\"\"><p>The project secured funding from 3 Business Angels, allowing it to make its mark on the Health &#038; Fitness market in the US.<\/p>\n<p>The solution we created earned us a place among the prestigious finalists of the Webit competition in Sofia.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"text-block_118796becde4585d738756c7fe27caa1\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Users about us<\/h2>\n                        <div class=\"\"><p>The app is getting very good feedback from App Store users. Here is one of them:<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"quote-block_afa4ef9ec89e4fa13fca8c6742a773c2\" class=\"pt-5 quote-width\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n            <h4 class=\"h4 inno-quote\">I love this app, this motivates me to move more because I want to complete all of the galaxies.\u2028I am excited to see more of them as they come out!<\/h4>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"text-block_b9aa9d073df69f817788aa0e3f5229ce\" class=\"inno-text\">\n    <div class=\"container\">\n        <div class=\"mw-700\">\n                        <h2 class=\"h2\">Summary<\/h2>\n                        <div class=\"\"><p>Mobile applications are an excellent channel for many businesses to reach and retain customers.<\/p>\n<p>With this kind of solution, we can test out different business models and build and launch the first version of a mobile game in a few weeks.<\/p>\n<p>Thanks to the continued analysis of users\u2019 needs, we are able to constantly improve the quality and systematically add functionalities to the game, while obtaining high ratings for the usability and commercial value of the product.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"image-block_489f76127214ba8459c46b0758e5a3e6\" class=\"\">\n    <img decoding=\"async\" src=\"https:\/\/innovatika.com\/wp-content\/uploads\/2023\/08\/fitale5.jpg\" class=\"img-fluid w-100\" loading=\"lazy\">\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Encouraging physical activity through the game by an app that combines mobile gaming with Health &#038; Fitness.<\/p>\n","protected":false},"featured_media":876,"template":"","class_list":["post-508","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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