{"id":5160,"date":"2026-02-23T16:39:33","date_gmt":"2026-02-23T15:39:33","guid":{"rendered":"https:\/\/innovatika.com\/?post_type=cases&p=5160"},"modified":"2026-02-23T17:01:22","modified_gmt":"2026-02-23T16:01:22","slug":"incubating-new-product-ideas-in-an-fmcg-company","status":"publish","type":"cases","link":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/","title":{"rendered":"Incubating New Product Ideas in an FMCG Company"},"content":{"rendered":"\n
\n
\n
\n

Our Client<\/h2>\n

Kruszwica is a leading producer of oils in Poland, operating in the FMCG market.<\/p>\n

 <\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

\n
\n
\n

Challenge<\/h2>\n

Kruszwica was seeking fresh product ideas to enhance its R&D pipeline and wanted to engage employees from various departments, as well as gain external perspectives. The company’s leadership wanted employees to explore a broad range of business development opportunities. The challenge was transforming this general direction into specific, actionable concepts that could be tested with customers before making an investment decision.<\/p>\n

 <\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

\n
\n
\n

Clearly defined areas with the greatest business opportunities, combined with a proven process, diverse team experience, and careful client listening, led us to formulate very specific action plans with a clear vision of success.<\/h4>\n
\n
Katarzyna Kr\u00f3lak-Wyszy\u0144ska<\/div>\n
Project Supervisor<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n
\n
\n
\n

Objectives<\/h2>\n

Our goal was to implement an idea incubation process tailored to the company’s needs. We aimed to effectively introduce Design Thinking methodology into the organization by working with two interdisciplinary teams of company employees.<\/p>\n



<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

\n
\n
\n

Key Actions<\/h2>\n

We started with a broad challenge that we then narrowed down based on market research, team passions, and current trends. Innovations are born from focused challenges, not from overly broad exploration areas. Teams were prepared to conduct interviews and ethnographic research with potential customers. The collected insights allowed us to define precise challenges \u2013 both around the company’s core business and in completely new areas.<\/p>\n

The next stage was generating ideas. Following Design Thinking criteria, each team selected 3-4 of the most promising concepts for further exploration. We categorized the remaining ideas as quick wins and long-term concepts for continued work in the R&D department. For the selected ideas, we created value propositions and prototypes. Teams tested these with potential customers, gathering feedback. Two rounds of testing allowed us to refine the final concepts.<\/p>\n

 <\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

\n \n<\/div>\n\n\n\n\n
\n \n<\/div>\n\n\n\n\n
\n
\n
\n

Working with Innovatika was very inspiring for me, as the unique and innovative project management methods used allow for a holistic look at business ideas, their impact on the company, required resources, and business consequences.<\/h4>\n
\n
Rafa\u0142 Wadlewski<\/div>\n
ZT Kruszwica S.A.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n
\n
\n
\n

Results<\/h2>\n

As a result of the project, we developed a list of nearly 100 new product and service ideas across four business areas: functional food, healthy and rational nutrition, fitness and healthy lifestyle, and one entirely new area for the company. Two concepts were developed as prototypes and tested with real customers.<\/p>\n

We categorized the remaining ideas into quick wins and long-term concepts, providing the company with a ready innovation pipeline for the coming years. Additionally, 10 Kruszwica employees learned practical application of Design Thinking methodology.<\/p>\n

 <\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

\n
\n
\n

<\/h2>\n
\n
\n

100<\/h3>\n

ideas <\/h4>\n
across 4 business areas<\/div>\n <\/div>\n
\n

2<\/h3>\n

concepts<\/h4>\n
developed as prototypes and tested <\/div>\n <\/div>\n
\n

10<\/h3>\n

employees<\/h4>\n
trained in Design Thinking<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n
\n
\n
\n

Client Benefits<\/h2>\n

Kruszwica recognized the value of working in interdisciplinary teams and understood how critical it is to keep the customer at the center of the design process. The company gained not only specific product ideas but also the competencies to independently manage similar processes in the future.<\/p>\n

 <\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

\n
\n
\n

Summary<\/h2>\n

Large organizations often struggle with systematically generating and validating new product ideas. The R&D pipeline requires consistent infusion of fresh concepts, but a broad exploration field can lead to resource dispersion. The solution is to focus the challenge and work in interdisciplinary teams using Design Thinking methodology.<\/p>\n

This approach enables rapid progression from general directions to specific, tested concepts. Building internal organizational competencies is also crucial – ensuring that employees who have gone through the incubation process can independently lead similar initiatives in the future.<\/p>\n

 <\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

How to turn R&D challenges into validated product ideas? See how our 4.5-month incubator for Kruszwica generated 100+ concepts using Design Thinking.<\/p>\n","protected":false},"featured_media":5180,"template":"","class_list":["post-5160","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIncubating New Product Ideas in an FMCG Company - Innovatika<\/title>\n<meta name=\"description\" content=\"Product ideas for FMCG: See how we generated 100+ concepts and validated prototypes for Kruszwica in our 4.5-month Design Thinking incubator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incubating New Product Ideas in an FMCG Company\" \/>\n<meta property=\"og:description\" content=\"Check out how we used Design Thinking to transform the R&D pipeline of an FMCG leader. 100+ product ideas, validated prototypes, and a ready-to-use innovation roadmap\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovatika\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T16:01:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovatika.com\/wp-content\/uploads\/2026\/02\/Miniatura-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/innovatika.com\\\/en\\\/cases\\\/incubating-new-product-ideas-in-an-fmcg-company\\\/\",\"url\":\"https:\\\/\\\/innovatika.com\\\/en\\\/cases\\\/incubating-new-product-ideas-in-an-fmcg-company\\\/\",\"name\":\"Incubating New Product Ideas in an FMCG Company - Innovatika\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovatika.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/innovatika.com\\\/en\\\/cases\\\/incubating-new-product-ideas-in-an-fmcg-company\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/innovatika.com\\\/en\\\/cases\\\/incubating-new-product-ideas-in-an-fmcg-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/innovatika.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img-2.png\",\"datePublished\":\"2026-02-23T15:39:33+00:00\",\"dateModified\":\"2026-02-23T16:01:22+00:00\",\"description\":\"Product ideas for FMCG: See how we generated 100+ concepts and validated prototypes for Kruszwica in our 4.5-month Design Thinking incubator.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/innovatika.com\\\/en\\\/cases\\\/incubating-new-product-ideas-in-an-fmcg-company\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/innovatika.com\\\/en\\\/cases\\\/incubating-new-product-ideas-in-an-fmcg-company\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/innovatika.com\\\/en\\\/cases\\\/incubating-new-product-ideas-in-an-fmcg-company\\\/#primaryimage\",\"url\":\"https:\\\/\\\/innovatika.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img-2.png\",\"contentUrl\":\"https:\\\/\\\/innovatika.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img-2.png\",\"width\":780,\"height\":521},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/innovatika.com\\\/en\\\/cases\\\/incubating-new-product-ideas-in-an-fmcg-company\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Cases\",\"item\":\"https:\\\/\\\/innovatika.com\\\/cases\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Incubating New Product Ideas in an FMCG Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/innovatika.com\\\/#website\",\"url\":\"https:\\\/\\\/innovatika.com\\\/\",\"name\":\"Innovatika\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/innovatika.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Incubating New Product Ideas in an FMCG Company - Innovatika","description":"Product ideas for FMCG: See how we generated 100+ concepts and validated prototypes for Kruszwica in our 4.5-month Design Thinking incubator.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/","og_locale":"en_US","og_type":"article","og_title":"Incubating New Product Ideas in an FMCG Company","og_description":"Check out how we used Design Thinking to transform the R&D pipeline of an FMCG leader. 100+ product ideas, validated prototypes, and a ready-to-use innovation roadmap","og_url":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/","og_site_name":"Innovatika","article_modified_time":"2026-02-23T16:01:22+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/innovatika.com\/wp-content\/uploads\/2026\/02\/Miniatura-1.png","type":"image\/png"}],"twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/","url":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/","name":"Incubating New Product Ideas in an FMCG Company - Innovatika","isPartOf":{"@id":"https:\/\/innovatika.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/#primaryimage"},"image":{"@id":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/#primaryimage"},"thumbnailUrl":"https:\/\/innovatika.com\/wp-content\/uploads\/2026\/02\/img-2.png","datePublished":"2026-02-23T15:39:33+00:00","dateModified":"2026-02-23T16:01:22+00:00","description":"Product ideas for FMCG: See how we generated 100+ concepts and validated prototypes for Kruszwica in our 4.5-month Design Thinking incubator.","breadcrumb":{"@id":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/#primaryimage","url":"https:\/\/innovatika.com\/wp-content\/uploads\/2026\/02\/img-2.png","contentUrl":"https:\/\/innovatika.com\/wp-content\/uploads\/2026\/02\/img-2.png","width":780,"height":521},{"@type":"BreadcrumbList","@id":"https:\/\/innovatika.com\/en\/cases\/incubating-new-product-ideas-in-an-fmcg-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Cases","item":"https:\/\/innovatika.com\/cases\/"},{"@type":"ListItem","position":2,"name":"Incubating New Product Ideas in an FMCG Company"}]},{"@type":"WebSite","@id":"https:\/\/innovatika.com\/#website","url":"https:\/\/innovatika.com\/","name":"Innovatika","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/innovatika.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/innovatika.com\/en\/wp-json\/wp\/v2\/cases\/5160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovatika.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/innovatika.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovatika.com\/en\/wp-json\/wp\/v2\/media\/5180"}],"wp:attachment":[{"href":"https:\/\/innovatika.com\/en\/wp-json\/wp\/v2\/media?parent=5160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}