Food is a crucial part of our lives: it not only feeds us and delivers valuable nutrients to our bodies, but is also a source of pleasure, business and various challenges. It is now one of the most important topics of governing authorities and international organizations.
In our TREND BOOK you will find the following trends. They reflect the change that has been affecting (or is starting to affect) various aspects of food: from production, consumption, to the lifestyle that comes with eating habits or technology changes that slowly affect all of those.
And while some of them focus on the Polish market, most of them can be aligned with the global movements. And so – the trends take from what’s now to take a look into the future – hopefully in a format that is easy to digest. Bon Appetit!
- Introduction 4
- Across generations 5
- Ageing population 6
- Smartfonization / Smartphone power 7
- Biotechnology 8
- Big Data and machine learning 9
- Advanced Materials and Manufacturing 10
- Globalization 11
- Startups and innovations 12
- New era for supermarkets 13
- Food waste under the radar 14
- Nutrition facts awareness 15
- Snacking is in fashion 16
- Souping 17
- We want greens! 18
- New meaning of comfort eating 19
- Healthy yet inexpensive 20
- Tradition with a twist 21
- Superfoods 22
- Made to order 23
- Foodtruck power 24
- Cooking is in style 25
- New face of Fast Foods 26
- Safety above all 27
- Environment matters 28
- Travelling here and there 29
- Migration 30
- Packaging power 31
- Healthy body 32
- Bitter-sweet 33
- Clean label 34
- Well crafted 35
- Quality over price 36
- Eating at work 37
- Allergies 38
- The growing wealth 39
- Drones, robots and virtual reality 40
- Insects 41
- Tablets 42
- Diets that heal 43
- Collony colapse 44
- Food chain 45
- Circular design 46
- Home growing 47
- Polarization of societies 48
- Less cooking, please! 49
